Gianna Busch comes from a long line of farmers and grocers
Floral & Merchandising Experience Summary
With a strong foundation in floral design and merchandising, I’ve led impactful initiatives in retail floral departments—from procurement to display execution. Over the years, I developed a deep understanding of seasonal trends, consumer behavior, and product movement, allowing me to drive sales through thoughtful presentation and strategic planning. I specialized in creating compelling floral displays, managing inventory efficiently, and mentoring team members in visual standards and design techniques.
Key Achievements:
• Spearheaded seasonal floral merchandising strategies that boosted category sales and increased customer engagement.
• Designed and executed weekly floor sets across multiple store locations, ensuring brand consistency and visual appeal.
• Trained and supported floral team members in design techniques, product knowledge, and merchandising best practices.
• Collaborated with buyers and marketing to align visual storytelling with promotional calendars and customer preferences.
• Reduced shrink through improved inventory tracking, freshness rotation, and vendor relations.
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Sharing my creativity to support you is my passion
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I’m deeply committed to helping every aspect of the floral industry thrive—from the farmers who grow the blooms, to the retailers who sell them, to the wholesalers who keep the supply chain flowing. With a background rooted in floral design, merchandising, and retail strategy, I understand the unique challenges each segment faces. My mission is to bridge the gaps between them, offering practical solutions, creative strategies, and meaningful support that help businesses bloom sustainably and profitably. Whether it’s increasing sell-through on the floor or creating stronger market opportunities for local growers, I want to uplift the entire floral ecosystem—one connection at a time.